Managing Your Total Resources.

Before under taking any large project or endeavor you must make sure you are ready to do so. Whether it is a military campaign or a marketing campaign you have to prepare your resources to move at the start of your actions. Doing business is like playing a politico/military simulator. Before you go on campaign […]

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Misconceptions: It Has Two Edges.

In a lot of fields of work there are misconceptions about what you actually do and what things actually mean. This comes from misinformation and ignorance, but usually a mixture of the two. This is understandable because no one can know absolutely everything about everything. However, ignorance can lead to problems with your business because […]

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“New Year, New Me” Flaw

Starting out the new calendar year always comes with the dreaded New Year’s resolutions. While the desire to become a better version of you is absolutely a good thing there lies a problem with waiting until New Year’s to make that resolution. The main part of the problem is time. “I’ll wait for the perfect […]

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Cheap vs Affordable

In the modern world cheap and affordable can be interchangeable in use, however based on the context in which they are used they conjure up a different mental image. These different mental images factor into advertising and marketing, but we’ll first look at the differences between cheap and affordable. A few days ago a caught […]

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To Catch a Thief

There’s a old proverb or catch phrase that says “To catch a thief you have to think like a thief.” This indicates that you understand how thieves ply their trade, how they behave and how they do things, the various techniques they employ. This means you have to become like the thief and this is […]

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